The 2017 Adidas Easter Bowl
USTA National Spring Championships
NAME: The Easter Bowl -The blockbuster showcase of American junior tennis since its 1968 debut in New York City.
DATE: March 25-April 2, 2017
SITES: Indian Wells, Indian Wells, Rancho Mirage, Calif. and Palm Desert, Calif. Host site: Indian Wells Tennis Garden.
FORMAT: Boys and Girls 18s, 16s, 14s and 12 and under divisions. 64 draws for 12s, 14s and 16s. The 18’s are also a top ITF event with Singles for US players with a 64 singles and 32 doubles draws.
TOURNAMENT FOUNDER SEENA HAMILTON
The Easter Bowl was founded in New York City by Seena Hamilton, who admits she didn't even know how to read a draw sheet way back in 1968 when she started what would become the premier junior tennis tournament in the nation.
Ham ilton is the founder and president of Seena Hamilton & Associates / Creative Tennis Marketing. As founder of the Easter Bowl, she has pioneered the corporate marketing of junior tennis by addressing critical issues like injuries, fitness, nutrition, and pressures of competition on behalf of sponsors all the while generating amazing amounts of national media coverage.
Commendations and awards have come from the White House, the governors of New York and Florida and the mayors of New York City and Dade County, Fla., and the USTA (2003 American Spirit Award; 2007 Special Recognition Award).